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CRM Software - information from Companeo:
» Manage your customers’ details with a customer relationship management software (CRM). It simplifies your business tasks and enables you to find exactly the right customer at the right time, by segmenting and targeting your database. The ideal solution adapted to your needs and budget.
Find out more about CRM Software :
Checklists to :
- Invite your customers and prospects to your exhibition stand
Exhibiting at trade fairs, events or even in shopping centres is a great opportunity to invite your prospects and customers to come and see you at your exhibition stand. Take advantage of potential customers' proximity, tell them to come and see you at your exhibition stand! Use specialised data companies to really target your audience. Equip your business with a franking machine and a folder inserter to prepare your mailings. Follow up your direct mail campaign with an email or fax campaign. Manage all your contacts with a CRM software. Next page « Get the most out of your exhibitions »
- Improved access to information on the field
Your mobile staff needs to have access to their database of clients and customers while on the road as well as to their important documents. Their efficiency can be greatly improved with a simple laptop and internet connection thanks to a CRM software such as Salesforce. And remember that some documents are sometimes to big to be stored on a laptop: give them online access to this data with a document storage and management solution. Next page « Improve the efficiency of your mobile staff »
- Get all the contact details of your customers on screen to ensure a quality telephone reception !
Call reception needs to be handled with great care and pertinence. To ensure consistency in your conversations have all your customers' details on screen thanks to a CRM software. Next page « Improve your call reception »
- Find targeted direct mailing lists to reach the right people
To multiply response rates from 2 to 10, target your direct mail campaigns carefully. This is a good way to increase your return on investment for the acquisition of the mailing lists. Mailing lists are available for both B2B and B2C. Next page « Organise a successful Direct Mailing »
- Essential prospection tools: data files, CRM software, commercial numbers
Whatever your method of prospection, you need to acquire targeted data files, a CRM software and possibly a commercial phone number to ensure optimisation of telephone responses. The prospects' lists must be acquired according to the specifics of your target audience. The data can be rented or purchased and contain several lines of information (email, phone number, address, fax number), according to your requirements. For a maximum return on investment, acquire targeted and up to date data. Data companies usually have a minimum purchase order value of a few hundred pounds. Next page « Use the right tools to find new customers »
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