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Franking Machines - information from Companeo:
» Available to buy or lease, a franking machine saves your mailroom staff precious time to concentrate on other tasks during the day and gives your mailings a professional look. A great variety of models are available to suit your business needs in terms of size and daily turnover.
Find out more about Franking Machines:
How-to guides to:
- Invite your customers and prospects to your exhibition stand
Exhibiting at trade fairs, events or even in shopping centres is a great opportunity to invite your prospects and customers to come and see you at your exhibition stand. Take advantage of potential customers' proximity, tell them to come and see you at your exhibition stand! Use specialised data companies to really target your audience. Equip your business with a franking machine and a folder inserter to prepare your mailings. Follow up your direct mail campaign with an email or fax campaign. Manage all your contacts with a CRM software. Next page « Get the most out of your exhibitions »
- Use direct mail campaigns on precise target audiences !
Direct mailing is the most effective when different messages are sent regularly to the same target audience (spread out or restricted). According to the volumes required, you can do the printing yourself (for up to a few dozen) or use a professional printing company (from a hundred to a few thousand) to benefit from the best rate per unit. Next page « Increase your brand awareness »
- Promote your retail store to customers in your neighbourhood !
Distribute leaflets in the vicinity of your store. Advertise your best sellers, your best prices, ... Send your customers a personalised letter to offer them a discount, a discount card or invite them to your store to discover new products in their favourite range. Print a small catalogue of your products and services ... Position your commerce as the proximity store for all your customers' purchasing needs. Next page « Increase your retail store turnover »
- Organise a direct mail campaign for the launch of a new product or service !
Obviously, the first people concerned by the launch of your new products are your customers. They are very often the first ones to place an order on your new products. To maximise their response organise a direct mail campaign with an introductory offer for "loyal customers". For more information, discover the checklist Organise a successful Direct Mail Campaign. Next page « Launch a new product »
- Save money on the franking of your direct mails: franking machines and bulk mail savings
With up to 500 direct mails in the same geographic area, the use of a franking machine saves you time and money. For larger volumes of direct mails, consult our range of services to save you money. Next page « Organise a successful Direct Mailing »
List of all buying guides
- Read this How-to guide « How to reduce your overheads »
Increasing the turnover of your business is not always enough to improve your profit margins. Cost control and reduction of overheads play an important part in managing the margins of small businesses. Some costs are hard to cut back but others can be easily controlled to stop direct and indirect costs getting out of hand. This guide from Companeo helps you consider your business spending and highlights areas where you can make some easy reductions.
Next page « How to reduce your overheads »
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