Increase your brand awareness
To be renowned is to have a brand your consumers associate instantly with your products and services and vice versa. This is as much applicable to a restaurant wishing to attract customers in the neighbourhood for dinner on a Friday night, as to a private plastic surgery clinic drawing patients from all around the world. Browse through the different marketing strategies in the checklist below and find the ones adapted to your target sector.
Each step for your project : Increase your brand awareness
Direct mailing is the most effective when different messages are sent regularly to the same target audience (spread out or restricted). According to the volumes required, you can do the printing yourself (for up to a few dozen) or use a professional printing company (from a hundred to a few thousand) to benefit from the best rate per unit.
Internet is a great tool to increase your popularity. The cost of acquisition per customer is usually the lowest on the market thanks to channels like banner advertising, emailing or even viral marketing campaigns. In terms of emailing or advertising space, remember to plan on the long term. Therefore with an identical budget, it is more cost effective to do small but continueous campaigns on the same target prospects than a large spontaneous campaign aimed at broader target prospects.
Leaflets are a very effective tool to target prospects on a precise market radius. Economically viable and reaching a wide audience, leaflets are a media which gives prospects instant information about your company. Attach particular importance to the choice of location to ensure an effective distribution of your leaflets. According to the volume of leaflets you wish to distribute, you can either use a photocopier, a digital printer or even a professional printing company.
Gain exposure in the local press or in publications specialised in your sector of activity. Participate to local or international conferences within your sector. Become a renowned reference in your area of expertise!
What better way to improve your brand awareness than showing it on tshirts, fleeces, jumpers...? These are usually practical and useful gifts. You may also want to send your customer and clients some exciting corporate gifts that they will never forget.
