Checklists to : Increase your retail store turnover
Don't wait for customers to come to your store any longer! Discover how to boost traffic to your store or commerce. Make the headlines, communicate with your potential customers and your prospects, make your store or commerce stand out. Transform your retail store in a machine to increase turnover !
Each step for your project : Increase your retail store turnover
Do you have free documentation for your customers? Don't just put it on the counter, call attention to it by using a display unit! Do you have postes to display? Use the walls of your store or your shop window to highlight your products and services. Get equipped with the display systems adapted to your situation.
Your shop window is the display of your store so look after it! It needs to be tidy at all times, express your values and create an understanding of the products and services you offer. Light it at night (especially in the winter!) even after closing time. Acquire objects and banners to draw passers-by attention. You may also add a flat screen to your shop window with a short movie presenting your company's activities!
Plumbing services, textile stores, restaurants, electrical stores ... a website is a way to acquire new customers. Get your website designed by professionals to maximise your exposure and add value to your retail store. Take things further by boosting your presence in search engines with sponsored links and search engine optimization. For further information, go to the following checklist: Increase your website traffic.
Give out your store's business card to prospects and customers so they can phone you when they have a query (Opening times, product availability, ...). Returning customers? Do not hesitate to offer them a loyalty card (just don't wait one year's purchases to offer it to them!).
Distribute leaflets in the vicinity of your store. Advertise your best sellers, your best prices, ... Send your customers a personalised letter to offer them a discount, a discount card or invite them to your store to discover new products in their favourite range. Print a small catalogue of your products and services ... Position your commerce as the proximity store for all your customers' purchasing needs.
Communicate in the local press (daily newspapers, free press, bulletins, ...) when launching your retail store or for any particular event : sales, 24H opening, new collection, new services ... Encourage local journalists to write about your retail store and purchase advertising space to present your shop window. Remember to present in a clearly visible manner the address / location of your retail store! Discover the checklist : Increase your Brand awareness.
