Organise a successful Direct Mailing
Optimising your design, finding the right mailing list, the right printer,...these are some of the ingredients that influence your direct mail campaign results, making your conversion rates vary from 0,1% to 20%. Direct mail is still one of the best means for customer retention and prospecting, using a considerable part of your budget every year. This is why every care should be taken when preparing it. Below are the crucial steps to increase your ROI. Your shopping starts here.
Each step for your project : Organise a successful Direct Mailing
According to the volume of your direct mail campaign you can either choose to buy or rent a photocopier (for a few hundred copies), look for a specialist in reprographics (for a few thousand copies) or hire the services of a professional printing company (for higher volumes).
Skilled copywriters and graphic designers create a professional and productive direct mail campaign for you. Prices range from £1,000 to £3,0000.
Fax and Email marketing are a worthy investment for campaigns with more than 5,000 prospects. Do you have business customers only? Run a fax marketing test campaign. For both B2B and B2C email marketing is a worthy investment too. A good way to reach your customers on a massive scale for a minimal investment.
Unsurprisingly, a gift is the best way to increase the response to a direct mail campaign. You can offer one for every reply or every order or lone according to your budget - for every order above a certain amount for example!
With up to 500 direct mails in the same geographic area, the use of a franking machine saves you time and money. For larger volumes of direct mails, consult our range of services to save you money.
To multiply response rates from 2 to 10, target your direct mail campaigns carefully. This is a good way to increase your return on investment for the acquisition of the mailing lists. Mailing lists are available for both B2B and B2C.
Get the business phone number adapted to your needs and refine your professional image. Those special numbers also enable you to analyse your phone line activity, measure the volume of calls received,...and adjust your phone reception where necessary.
