Launch a new product
The launch of a new product, a new website or a new business needs to be well orchestrated. There is a preparation that often requires a few weeks time, in some cases a few months (excluding product conception / website / brand). Various techniques and services are available to insure a successful launch for your product / brand or website. Identify the stages that are most appropriate to your situation and get going!
Each step for your project : Launch a new product
Obviously, the first people concerned by the launch of your new products are your customers. They are very often the first ones to place an order on your new products. To maximise their response organise a direct mail campaign with an introductory offer for "loyal customers". For more information, discover the checklist Organise a successful Direct Mail Campaign.
A traditional way of raising awareness when launching a new product or service is the organisation of a special event. As well as your existing and potential customers and business partners, invite journalists and local politicians to your event!! For more information, discover the checklis Get the most out of your participation to exhibitions and special events.
The internet is an essential tool for the launch of a product or service through the creation of a special website for the event. With the addition of email campaigns, organic referencing, sponsored links and a possible viral marketing operation, create the "buzz" around your new service/ product.
The use of alternative marketing strategies to launch a new product or service often prove as effective as more eye catching ones. Additional hired sales force and sales representatives is a valuable help to rapidly cover the geographical area of your launch without having to recruit new personel on fixed contracts. Teleprospection or telemarketing are also excellent tools to increase your coverage in the area of the launch.
Raise potential customers' awareness of your products and services using mass media: general press, specialised press, advertising? For more information, discover the Checklist Increase your Brand awareness.
Your product or service launch has been a success. You now need to handle a huge number of calls, beyond your expectations. The problem is your phone system and customer service department are not ready to deal with such daily volumes. To help you manage this situation various solutions exist : outsourced call centre solutions, VOIP, phone reception services, ... More information from the checklist Improve your call reception.
