Office Equipment

Increasing the turnover of your business is not always enough to improve your profit margins. Cost control and reduction of overheads play an important part in managing the margins of small businesses. Some costs are hard to cut back but others can be easily controlled to stop direct and indirect costs getting out of hand. This guide from Companeo helps you consider your business spending and highlights areas where you can make some easy reductions.

Obviously, the first people concerned by the launch of your new products are your customers. They are very often the first ones to place an order on your new products. To maximise their response organise a direct mail campaign with an introductory offer for "loyal customers". For more information, discover the checklist Organise a successful Direct Mail Campaign.

Distribute leaflets in the vicinity of your store. Advertise your best sellers, your best prices, ... Send your customers a personalised letter to offer them a discount, a discount card or invite them to your store to discover new products in their favourite range. Print a small catalogue of your products and services ... Position your commerce as the proximity store for all your customers' purchasing needs.

Direct mailing is a valuable tool for prospection. It makes it possible to generate appointments for your sales teams. Direct mailing is particularly effective preceding a telemarketing campaign. It allows you to develop your proposition in reference to the document sent. You have to allow £1,000-3,000 to have a direct mail campaign designed by a professional. Remember to add the printing and franking costs (stamps, usually the most expensive) to this initial expense. Do not forget to include the cost of acquisition for prospects' data (between 10p-50p per address, usually a minimum purchase of £300). For more information, discover the checklist : Organise a successful Direct Mail Campaign.

Direct mailing is the most effective when different messages are sent regularly to the same target audience (spread out or restricted). According to the volumes required, you can do the printing yourself (for up to a few dozen) or use a professional printing company (from a hundred to a few thousand) to benefit from the best rate per unit.

The UK's Premier CCTV Suppliers for Business

If you're a business owner CCTV may have more benefits to your company than you think. Obviously CCTV systems are a powerful deterrent to would-be burglars and vandals, and a provider of valuable evidence in the event of a break-in. However, they also serve as a great tool for improving the performance of your staff and discouraging theft. As the UK's leading security company, ADT are in a great position to help, no matter how complex of simple your CCTV requirement.

Opt for an all-in-one affordable Time Recording Solution: TimeBOX Biometric

An innovative clocking in solution to manage up to 100 Employees. Easy to install: no wiring between the clock-in terminal and your computer. An attractive price for small business. More cost effective than a traditional timecard (No renewal of cards). Comprehensive and easy to use software application.

Save up to 24% on postage with a franking machine

With its built-in scale, a franking machine lets you weigh your items and calculate the postage for you at the touch of a button - You'll pay the exact postage every time. And you can even print a promotional message and/or return address on every envelope you send! Increased productivity and reduced postage costs make Pitney Bowes franking machines a valuable addition to any small business.