The amount of pages you can print or copy on one toner or ink cartridge varies greatly between makes and models, so there is no hard and fast guideline. As a general rule, manufacturer approved toners and ink cartridges last longer and are more cost effective, despite the higher initial outlay.
You will also achieve a greater yield of printing by switching to a draft or lower resolution output where possible, as this uses less ink. However, for most printers and copiers you are looking at a few thousand pages per toner. An estimate of yield is usually given with new toners to help you purchase.
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